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Brand illustration

that looks intentional

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Selected

work

SEE ALL WORKS

Shake Shack Calgary

2026

Scale of Wonder

2026

ALIBI – Extra Virgin Olive Oil

2026

Illustration Library for the Virtual Healthcare Platform

2025

Buttondown Illustration System

2025

Productivity Spot Illustrations

2024

Shake Shack Calgary

2026

Scale of Wonder

2026

ALIBI – Extra Virgin Olive Oil

2026

Illustration Library for the Virtual Healthcare Platform

2025

Shake Shack Calgary

2026

Scale of Wonder

2026

ALIBI – Extra Virgin Olive Oil

2026

Your go-to creative partner

for illustration and design

Brand illustration

100% on-time delivery

Abstract geometric icon

Custom visuals that make brands feel like themselves, not like everyone else

Brand illustration

100% on-time delivery

Abstract geometric icon

Custom visuals that make brands feel like themselves, not like everyone else

Visual systems

6+ years of experience

Abstract geometric icon

Icon sets, characters, packaging, editorial – everything built to work together, not just look pretty

Visual systems

6+ years of experience

Abstract geometric icon

Icon sets, characters, packaging, editorial – everything built to work together, not just look pretty

Services

Here's where

I can help

SEE MY WORK

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

01

Brand Illustration

The core of what I do. I build custom illustration systems – icons, characters, spot illustrations – that give brands their own visual language.

Illustration libraries

Character design

Icon systems

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

01

Brand Illustration

The core of what I do. I build custom illustration systems – icons, characters, spot illustrations – that give brands their own visual language.

Illustration libraries

Character design

Icon systems

Chrome gradient cube with rounded edges on a white background—minimal 3D object for modern product design.

01

Brand Illustration

The core of what I do. I build custom illustration systems – icons, characters, spot illustrations – that give brands their own visual language.

Illustration libraries

Character design

Icon systems

Macro of clear effervescent bubbles in water on a soft gray background—sparkling, minimal texture for clean skincare aesthetic.

02

Graphics for Motion

I create illustrated assets and storyboards designed to move – for explainer videos, animated campaigns, and motion content. I handle the visual side, working closely with animators.

Storyboards

Explainer visuals

Assets for ads

Macro of clear effervescent bubbles in water on a soft gray background—sparkling, minimal texture for clean skincare aesthetic.

02

Graphics for Motion

I create illustrated assets and storyboards designed to move – for explainer videos, animated campaigns, and motion content. I handle the visual side, working closely with animators.

Storyboards

Explainer visuals

Assets for ads

Macro of clear effervescent bubbles in water on a soft gray background—sparkling, minimal texture for clean skincare aesthetic.

02

Graphics for Motion

I create illustrated assets and storyboards designed to move – for explainer videos, animated campaigns, and motion content. I handle the visual side, working closely with animators.

Storyboards

Explainer visuals

Assets for ads

Abstract glitter resin sculpture resembling clustered bubbles on white background—minimal, modern art object.

03

Packaging & Editorial

Bottle labels, magazine covers, publication spreads. I love the challenge of making something that needs to work in a physical space – on a shelf, in someone's hands, on a page.

Packaging design

Publications

Print design

Abstract glitter resin sculpture resembling clustered bubbles on white background—minimal, modern art object.

03

Packaging & Editorial

Bottle labels, magazine covers, publication spreads. I love the challenge of making something that needs to work in a physical space – on a shelf, in someone's hands, on a page.

Packaging design

Publications

Print design

Abstract glitter resin sculpture resembling clustered bubbles on white background—minimal, modern art object.

03

Packaging & Editorial

Bottle labels, magazine covers, publication spreads. I love the challenge of making something that needs to work in a physical space – on a shelf, in someone's hands, on a page.

Packaging design

Publications

Print design

Minimalist brushed-steel chair in a white corner studio—industrial, brutalist modern furniture.

04

Marketing & Product Visuals

Product launches, email campaigns, social media, App Store assets. The kind of work where illustration isn't just decoration – it's doing the heavy lifting of communicating what the product actually does.

Campaign visuals

Email marketing

Social media graphics

Minimalist brushed-steel chair in a white corner studio—industrial, brutalist modern furniture.

04

Marketing & Product Visuals

Product launches, email campaigns, social media, App Store assets. The kind of work where illustration isn't just decoration – it's doing the heavy lifting of communicating what the product actually does.

Campaign visuals

Email marketing

Social media graphics

Minimalist brushed-steel chair in a white corner studio—industrial, brutalist modern furniture.

04

Marketing & Product Visuals

Product launches, email campaigns, social media, App Store assets. The kind of work where illustration isn't just decoration – it's doing the heavy lifting of communicating what the product actually does.

Campaign visuals

Email marketing

Social media graphics

Testimonials

A few kind words from

past collaborations

From people and brands who've been through the process with me

  • The experience working with Irene on the artwork for Shake Shack’s first Alberta Shack was excellent from start to finish. She was highly collaborative, bringing forward thoughtful, creative ideas while remaining open and responsive to feedback throughout the process. Communication was clear and consistent, and timelines were always met, which made the project run smoothly.

    Lizzi Snow

    Shake Shack

  • Working with Irene was terrific. She asked the right questions about our project, taking our hazy goals to the finish line with clarity & poise. She'd be a terrific fit for any illustration project!

    Nick Disabato

    Buttondown

  • Loved every moment of it. From start to finish you made the experience seamless and stress free!! Your ability to take onboard the smallest amount of brief and understand completely what was needed to be produced.

    Robert Bruno

    Vertigo Creative

  • In addition to your evident talent as an illustrator, we also greatly appreciated your exceptional organizational and communication skills! You not only met our tight deadline but actually exceeded it, efficiently managing the sketches and revision phases in a way that kept it flowing very quickly which significantly contributed to the smooth and swift progression of the project!

    Jamie Langevin

    Kudos

  • The collaboration was great and really smooth! Every step was clear and well explained: the project went from start to finish in the easiest way possible.

    Aurelien Malagoli

    Motion Cafe

  • Working with you was amazing. Not only did you deliver exactly what I was looking for but our collaboration felt super effective and nice. Definitely want to work with you again in the future. Honestly can’t think of anything to improve!

    Alexandra Garnett

    Garnett & Company

  • Our collaboration has been smooth, creative, and efficient, and I’ve really appreciated how well you translate ideas into strong visual concepts.

    Max Slayton

    Max’s Ice Cream

  • Working with Irene and Deeply was an immensely enjoyable experience. She understood our vision quickly and nailed the illustrations with minimal revisions (in most cases we approved them immediately). I highly recommend Deeply and would not hesitate to use them again in the future.

    Matthew Stobo

    Greater Than

  • It was a real please to work with Irene. She is extremely creative, and fast to respond. We found her to be very polite in her communications. Her illustrations have transformed the branding project we worked together on no-end. I am really looking forward to the next project.

    Clive Percival

    2pmdesign

Waterline brand logo

By far the best contractor we have worked with. Your process and communication was fantastic.

Jamie Langevin

Carla Mendes

Design Lead

Macro of iridescent purple soap bubbles—dewy, textured beauty-foam cluster on a transparent background.

How we can work together

Two ways

to get started

Everything gets discussed upfront so we're on the same page from day one.

Day rate

For teams that need ongoing illustration or design support – book me by the day.

$1.2K

CAD/day

Most projects take 3-10 days

Full working day dedicated to your project

Priority scheduling for regular clients

Available when you need me

Great for brands building a visual system

LET'S TALK

Popular

Project-based

One illustration, a set of icons, packaging art, or a full campaign – scoped and priced before we start.

From

$2.5K

CAD

Example: 6 spot illustrations for a website ~$4K

Concept sketches + revisions included

Final files in all formats you need

Organized asset library ready for your team

Usage rights included

Portrait of a curly-haired man in a rust-and-white striped knit sweater under a clear blue sky—modern fashion look.

LET'S TALK

Popular

Project-based

One illustration, a set of icons, packaging art, or a full campaign – scoped and priced before we start.

From

$2.5K

CAD

Example: 6 spot illustrations for a website ~$4K

Concept sketches + revisions included

Final files in all formats you need

Organized asset library ready for your team

Usage rights included

LET'S TALK

FAQ

Quick answers to the

common questions

How does your process work?

We start with a brief — I need to understand your goals, your audience, and where the illustrations will live. From there, I sketch out a few directions for you to choose from. Once you pick the one that feels right, I develop it into final artwork. Usually 2 rounds of revisions included.

Can you match our existing brand style?

Yes, and I do this a lot. Many of my projects are about building an illustration system that fits into brand guidelines that already exist — same colors, same tone, just adding a visual layer that was missing.

How long does a project take?

Depends on scope. A small icon set might be a week. A full illustration system — 3 to 6 weeks. I'll give you a clear timeline before we start.

Do you take small projects?

Absolutely! I've done everything from one editorial illustration to libraries with 50+ assets. If the project is interesting, I'm in!

What do you deliver?

AI, SVG, PNG, PDF, EPS — whatever you need. Everything organized so your team can actually use it without asking where things are.

What if I don't know exactly what I need yet?

That's fine. Most clients don't :) Book a call and we'll figure it out — no pressure, no commitment.

Let's chat

Got a project

in mind?

Let's talk about your ideas and see if we're a good fit to work together.

REACH OUT

Let's chat

Got a project

in mind?

Let's talk about your ideas and see if we're a good fit to work together.

REACH OUT

Let's chat

Got a project

in mind?

Let's talk about your ideas and see if we're a good fit to work together.

REACH OUT