Fairtrade Month is an annual October campaign that brings shoppers, grocers, brands, and farmers together around one idea: the people who grow our food should get a fairer deal. The campaign needed a visual language that could feel celebratory and human, and hold up across many different formats.
I created the full illustration system, built to flex across the campaign’s channels and materials while staying recognizable as one world.
My studio, Deeply developed the campaign identity with a freelance designer, so the illustration and the brand work were designed to fit together from the start.