A concept exploration for a pet insurance brand built around preventive care. The brief called for illustrations that could communicate warmth and trust while feeling product-ready across multiple channels – web, app onboarding, email, and ads.

Three styles were developed in parallel, each with a different visual weight. The first used a frosted glass effect – clean and premium, built to sit comfortably in a product UI. The second added grainy texture for warmth and dimension, with the bonus of clean SVG export. The third pushed flat vector into near-3D territory with light and shadow – the most polished of the three, built for a premium visual system.

Each concept was tested across real product contexts to show how the illustrations hold up at different scales and in different environments.