
Circuit needed a video that could explain a fairly complex product concept – AI-driven knowledge management – in a way that feels clear and approachable rather than technical. Created in collaboration with Craft studio, the work covered storyboarding and designing the key frames that went into animation: character illustrations, UI references, and the visual logic that ties each scene together. The green palette and clean geometric style keep it product-adjacent without feeling like a generic SaaS explainer.
Credits:
Agency: Arena Marketing
Principal & Chief Strategy: Amy Brackett
Writer/CD: Drew Fleming
Creative & Production: Craft
Director: Mark Scofield
Illustration: Irene Neyman
Animation: Mark Scofield
Sound Design: Eric Friend







