App Store editorial illustrations are a specific kind of brief — they need to communicate what an app feels like to use, not just what it does. For Spark and PDF Expert, both tools that people rely on daily, the illustrations had to feel purposeful and polished while fitting Apple's editorial aesthetic. No room for ambiguity, and no room for generic.
The result: The work ran as part of App of the Day features on the App Store — one of the highest-visibility placements an illustration can land. Seen by millions of users across the platform.
